The American Medical Association released on Wednesday the results of a poll describing spring break: a fest of sex and alcohol, blaming the alcohol industry for promiscuous and reckless behavior. 65% of the women questioned think that spring break is essential to college life. About 91% agree that the images seen by the audience in TV programs or Girls Gone Wild videos promote a negative aspect of women. They also say that they will try to restrict these images. Edward Hill, president of the American Medical Association, stated: "Women are fed up with the marketing tactics and images that promote spring break as an alcohol-and-sex fest." The survey was conducted online, on 644 women, with ages between 17 and 35. 62% of the women questioned are currently in college, while others attended and graduated it. 27% said that they had never went on a spring break, 35% declared they went because it involves alcohol, while 43% said that a very important factor in choosing to take this trip was easy access to drinks and the drinking age under 21.59% of all women and 70% of those who had attended a spring break declared that they knew at least a friend who had more than one sex partner during the trip, three out of five women know friends who had unprotected sex during spring break, 40% of all respondents and 47% of those who attended said they knew friends involved in incidents related to alcohol. In what potential solutions are concerned, 81% of the respondents expressed their wish for colleges to provide fun, affordable alternatives, free of alcohol.